MarTech/AdTech
Software Development
Software Development
building software for marketing, advertising, and media
Enhance your digital marketing experience with our omnichannel & programmatic tools. We are ready to offer you cost-effective adtech solutions for targeting the right audience and getting the most out of every ad campaign.
VINIAMER DEVELOPMENT TEAM
Global implementation and support
With data centers, teams, and partners around the world, you’ll have efficient deployment and flexible tools everywhere you need them.
Data Delivers
Reduced risk
Customer Data Cloud provides the security, governance, and compliance tools you need to navigate complex global privacy requirements.
End-to-end solution
Deliver connected customer experiences across every channel and every department. For all of your brands, all around the world.
Solutions and Services
Demand-Side Platform (DSP)
With this powerful ad tech solution, marketing and advertising agencies can say goodbye to spam-like banners and attract more clients by positioning their ads when and where they are needed most. A DSP is a perfect option to buy ad inventory, reach the relevant audience, and raise the awareness of any brand.
Supply-Side Platform (SSP)
When employing SSPs, publishers can create a positive customer experience and boost their revenue by offering advertisers the ad spots that efficiently target potential buyers. Also, this digital marketing tool will help you sell advertising inventory across various ad exchanges.
A programmatic advertising model of this technology platform enables all market participants (DSPs & SSPs) to buy and sell digital ad inventory. An ad exchange supports banner, video, audio, native, and other ad formats that can be sold across all device types.
By analyzing first-party audience data from various resources, a CDP creates a unified customer profile and makes it available to SSPs, DSPs, and ad exchanges. Knowing their customers enables companies to streamline the targeting and personalization strategies.
With this AI-powered real-time bidding technology, it becomes possible to buy and sell ad inventory at a reasonable price in less than a second. Therefore, both publishers and advertisers can take advantage of the RTB option to avoid wasteful spending and upgrade their digital marketing experience.
This is the backbone of digital marketing that helps businesses better understand their clients. A DMP gathers, processes, and stores all types of audience & marketing data, which enables companies to target specific user groups and enhance ad campaigns.
Enhanced by data analytics, performance tracking, and sophisticated AI algorithms, this omnichannel ad serving platform allows advertisers, ad publishers, and ad networks to optimize advertising campaigns. An ad server is a central component that determines the time and placement of a particular ad.
Supply-Side Platform (SSP) Development Services
Take advantage of our programmatic advertising platforms. We offer cutting-edge automated solutions for audience targeting, ad space selling, and yield optimization.
An SSP, or a Supply-Side Platform, is an advanced advertising technology that enables digital media owners (ad publishers and ad space owners) to automatically sell their ad inventory to advertisers across multiple ad exchanges. Besides, it allows them to monitor and analyze ad impressions and, therefore, offer the most catchy ad spots to media buyers.
What Is an SSP?
Supply-Side Platforms play a crucial part in the programmatic advertising process. They employ real-time bidding technology (RTB) to sell ad inventory to Demand-Side Platforms (DSPs) at ad exchanges.
The list of must features for a top-notch DSP solution covers:
What We Can Do for You
Price optimization & management
Managing multiple ad networks
Omnichannel media selling
Compatibility with OpenRTB protocol
Ad views & impressions analysis
Quick data analysis & reporting
Transparent partnerships
Easy-to-use dashboard
Flexible API
Full ad inventory support
Demand-Side Platform (DSP) Development Services
Our custom adtech software development company targets upscale digital advertising solutions. By leveraging data-driven tools and AI predictive models, we help media buyers identify the most relevant ad spots and drive revenue growth.
A Demand-Side Platform (DSP) is an innovative digital marketing software tool that allows media buyers (marketing and advertising agencies) to automatically purchase ad inventory at a competitive price. The buying process takes place in multiple ad exchanges that support all ad formats. Also, such platforms open up lots of opportunities for precise targeting and optimized ad management.
DSP in Brief
A Demand-Side Platform is a key component of a programmatic advertising process. It uses real-time bidding (RTB) technology to buy ad impressions from a Supply-Side Platform (SSP).
What We Can Do for You
Optimized bidding process
Ad campaign management
Omnichannel media buying
Compatibility with OpenRTB protocol
Quick data analysis & reporting
Enhanced targeting & retargeting options
Easy-to-use dashboard
Flexible API
Other our services
Custom Software Development
Get top-notch custom software for your business from an established engineering company. And thanks to our customized UI/UX services, you'll create a strong emotional bond between your brand and the customer.
Back-End Implementation
With us, you get your back-end covered — from architecture, integration & API layer development to testing, backup and troubleshooting. Please bear in mind that we are also experts in decoupling into microservices.
Front-End Implementation
We offer the widest range of top services to make your front-end look great, work effectively, and simply be pleasing in every way. For you, we can develop it from scratch, help with migration of legacy apps, or even get you microfrontend.
Send us a request with a brief description of the problem you want to solve and any requirements you might have about your project's timeframes and the scope of work. We'll get back to you as soon as possible with our next steps.
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